How Google ads can make you a superstar: opinion

Imagine you’re a moderately successful Indian rapper eager to graduate to global superstardom. You’ve had a few domestic number-one hits and performed on a handful of Bollywood soundtracks, but the likes of South Korea’s BTS and Psy – other artistes who don’t primarily sing in English – have something you don’t: a viral YouTube smash that breaks some sort of record.

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