Searches for ‘Cancelling Amazon Prime’ spike on Prime Day

Internet searches for “Cancelling Amazon Prime” were 18 times higher on July 15 – the beginning of Amazon.com Inc’s two-day sale – than the previous day, according to search intelligence firm Captify. The data suggest shoppers want to snatch up discounted gadgets and appliances without making a long-term commitment to the world’s biggest online retailer.

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